We were tasked with creating full-page ads as part of two TABASCO advertorials printed in consecutive issues of Garden & Gun magazine. We wanted these ads to reflect TABASCO’s role as a staple on all tables.
The first ad, “Setting the Standard for Fine Southern Tables,” was featured in the annual food issue. The ad was juxtaposed with an advertorial page featuring Chef Sue Zemanick of Gautreau’s restaurant. We created a more relaxed table in our next ad, “Setting the Standard for Casual Southern Tables.” This ad ran in the sporting issue across from an advertorial featuring Chef John Besh. We featured diagrams of the correct table settings in both ads to be interesting and informative.